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BCBG Max Azria
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Max
Azria has a simple goal for
his company, BCBG Max Azria.
He wants women to feel beautiful
without spending a lot of time
at it. That is how he created
the name for the company: "BCBG"
stands for "bon chic bon genre,"
which means good style and good
attitude. He believes that his
brand of
 fashion
items, as well as his retail
stores of the same name, will
help the company to achieve
this. The pursuit of this goal
is constant, but BCBG Max Azria
also works to respond to the
changing demands of women in
terms of fashion. This has been
Azria's vision since the beginning
of his career. This founder,
chairman and CEO of the company
started by working at many different
levels of fashion houses, slowly
forming ideas and constructing
his vision, and then designing
bit by bit. The result…BCBG
Max Azria now has more than
11 divisions, some of which
include: Collection, Jeans,
Dresses, Eveningwear, Handbags,
Small Leather Goods, Belts,
Eyewear, Swim, Footwear, and
Fragrance. The company has major
plans for retail growth in the
near future. Its stores are
in every major American city
and on every continent, in addition,
the BCBG Max Azria line is in
most large department stores.
The company would like to develop
a greater number of stores in
foreign markets and American
cities.
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WIS Services
Since
beginning our engagement in
2000, we have executed a major
migration from their legacy
ERP system to ACS Optima , Manhattan
Associates PkMS and Inovis TrustedLink/400™
EDI systems. In conjunction
with these migrations, we performed
all data conversions and developed
all required system interfaces.
Subsequently, we have developed
numerous custom enhancements
to ACS Optima™in support of
their footwear operations and
we continue to deliver ongoing
scheduled support to their ACS
user community. In late 2003,
we assisted in upgrading to
TrustedLink/400™ to release eV5
and migration from value-added
network provider GEIS to the
Inovis:access network.
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"It may come as no surprise to the reader that this letter found its way into a compilation of similar testimonials from the customers of WIS Software. Perhaps unlike others, I am proud to say that I’ve known principals of WIS Software for nearly twenty years.
Since assuming the role of chief technology officer for BCBG Max Azria, I’ve come to depend upon Linda Wade and company to achieve our lofty goal of joining or surpassing the elite information technology services departments in the apparel and retail industries. Being stifled in myriad ways by the events of September 11, 2001, our I/T initiatives were put on hold while the whole world strove to recover. I/T was limited to keeping the existing systems working without the benefit of additional investment most notably application development. Nonetheless, business demands change, so WIS Software was available whenever needed to provide expert knowledge, speedy and accurate results, dependable people, and quality administration services.
It is not common for I/T leaders to consider contract development staff as full partners in their achievements, but I am not averse to admitting that the successes attributable to I/T during my tenure at the company are certainly the result of the full cooperation and quality work product of WIS Software professionals.
I remain in their debt."
Robert J. Oleesky
Chief Technology Officer
BCBG Max Azria Group
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